Here are some symbols or objects you might consider using in your marketing content: The hiding monkey face emoji is a cute opportunity to express a level of shyness or embarrassment. For instance, take a look at how GREATS, a footwear brand, uses the eye emoji to elicit excitement and suspense over an upcoming release: In this case, the eye emoji playfully suggests to the audience, "Keep an eye out -- something new is coming soon". Despite the innocent intent, the hair flipping girl is often used to demonstrate sassiness, sarcasm, or even to express disrespect for someone or something (at least, in the U.S.). The clapping hands () can be used to express congratulations or excitement, such as "Congrats to @CForsey on winning our giveaway contest!". For instance, Honest, Jessica Alba's company that creates safe and natural products for the household, uses the laughing emoji in this Instagram post: In this instance, Honest demonstrates an ability to laugh at themselves and their own cheesiness (with their attempt to re-define BYOB's acronym meaning) -- and makes them seem more human, as a result. Premium plans, Connect your favorite apps to HubSpot. We're committed to your privacy. But emojis can be confusing, and it's often difficult to discern the difference in meaning -- like between a "" and a "" face (trust me, there is one). For instance, you might show the flushed face if you're sharing an article that lists you as a top company in your industry. I spoke with Krystal Wu, HubSpot’s Social Media Community Manager, about her stance on emojis for marketing purposes, specifically on social media. Alternatively, you might use the hiding monkey face emoji to suggest you wish you hadn't seen something. You should probably only use the angry face when communicating with a friend, one-on-one. You killed it ". Emojis are designed with the idea of expressing yourself in any situation that you can. For instance, if you see your team leader is asking for volunteers to pass out microphones during the next company meeting, you might send back a simple "‍" as your response. The thinking emoji is often used to demonstrate someone deep in thought, or pondering the validity of something. We blush because of a compliment. This can be humorous, particularly if you share a funny prank video with a "Yikes, that was rough " caption. This allows your audience to engage with your brand with very minimal effort on their part. Most of the … Continue reading "Emoji meanings " She suggested businesses use emojis to express a level of authenticity, and choose emojis they feel align well with the tone of their brand. Here are a few emojis to be wary of using for business purposes, and the meaning behind them: A kissy face emoji is slightly different than a heart eye emoji. From a Japanese word that literally means “picture letter,” emoji help spice up our texts and social media posts. For instance, you might write on Instagram, "What do you think of our new company logo? Others are created to show that you are surprised about something or that you are sad and want to do something else. See all integrations. While the angry face is undoubtedly a popular emoji to use with friends and family, it's likely one you should avoid for business purposes. Typically, businesses use the hand up emoji to suggest a level of enthusiasm or participation, like "Sign me up!" To ensure you use emojis to properly engage and delight your audience, we've compiled a list of the most common (and confusing) emojis, with examples of how to use them for any of your marketing purposes. Alternatively, you might use the thinking emoji after a question or poll on social media, simply to create a visual that indicates you want your audience to think about something. This is a list of notable and commonly used emoticons, or textual portrayals … defines the people with bunny ears as emojis used to express "a fun, party-loving spirit ... [and used to] communicate festive and friendly sentiments".

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